A certain chain hot pot restaurant places square napkins printed with the brand logo on each table, and the edges of the napkins are also with the fun slogan "Eat hot pot while it's hot, dipping sauce tastes better." When customers dine, whether they are wiping their hands or the table they can naturally see the brand logo. Some customers share their dining experience on social platforms, and the photos they post always include this distinctive napkin, which inadvertently promotes the brand., such thoughtful and memorable details make customers feel that the store is very considerate, and many people will come back because of such a comfortable experience, and the proportion of repeat customers increased by nearly 20% compared to before.
    Another chain baking chain prints the brand logo as a small bread pattern on square napkins. After customers purchase bread, the will take the initiative to hand over such napkins. Many parents take their children to buy bread, and children are attracted by the cute logo on the napkin, and even collect napkins. This kind of unintentional interaction leaves a deep impression of the brand in the family customer group. Some parents said that every time they pass by this store, their will remind them "Go to the store with the little bread pattern napkin", which greatly improves customers' loyalty to the brand, and the repeat purchase rate of the store increases accordingly.

    Overall, custom logo napkins, though a small detail, are an important link to enhance brand image and enhance customer experience. It not require a large investment like a large billboard, but it can permeate the brand mark in every moment of the customer's meal — from the first impression when the customer the logo on the napkin when they sit down, to the repeated contact during the meal to form a memory, and then to the possible random takeaway of the napkin when the store to extend the brand association. This series of scenes are quietly adding points for the brand. For customers, a beautifully designed and high-quality custom napkin not only the basic needs of wiping hands and mouths, but also allows them to feel the care of the brand: for example, the napkins of hotpot restaurants are practical and fun and the napkins of baking shops integrate childlike elements. These details enhance the joy of dining and naturally increase the customer's favorability for the brand.
    To make thissmall object" play a big role, it is inseparable from carefully selecting service providers and paying attention to design details. When choosing a service provider, it is necessary to consider material of the napkin — whether to choose soft and skin-friendly original wood pulp, or more durable composite paper, which directly affects the customer's use experience; at the time, it is also necessary to pay attention to the printing technology, to ensure that the logo is bright in color and clear in pattern, and avoid problems such as fading and blur that affect the brand image. In terms of design details, the size and position of the logo should be just right, neither too conspicuous to affect the aesthetics nor too untrusive to ensure sufficient recognition; you can also, as in the previous example, combine the brand characteristics and add elements such as slogans and patterns, so that the napkin not only a practical tool, but also a carrier of the brand personality. By doing these, you can make this small napkin a powerful assistant for brand dissemination, subtlying the distance with customers and accumulating and repeat customers for the brand.